Any expectant mother or father these days is doubtless aware that items designed for baby girls are commonly pink, and those meant for baby boys are blue. But it wasn’t always this way.
As recently as the early 1900s, pink was seen by many as a color that went better with boys, and blue as a color that went better with girls. Newspapers like the The Sunday Sentinel in 1914 offered tips to new parents such as, “If you like the color note on the little one’s garments, use pink for the boy and blue for the girl, if you are a follower of convention.”
Another paper, the Ladies Home Journal in 1918 wrote, “There has been a great diversity of opinion on the subject, but the generally accepted rule is pink for the boy and blue for the girl. The reason is that pink being a more decided and stronger color is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” It’s also said that since pink is closer to red, it was more appropriate for boys because red is a “fierce” color, whereas blue was associated with girls since the Virgin Mary is customarily dressed in blue.